San Francisco is a traditional soft drink born in the city of Tehuacan, Puebla 55 years ago. It
has a variety of flavors in its line, highlighting the mineral water. The name comes from the
spring located in San Francisco the city where the drink hails from.
Anchored in its origin and to the production process, the strategic approach of this project aimed to highlight the years of tradition, the origin of the product and the benefits of spring water.
Our proposal was an updated rethinking of the brand, reinforcing the identity and projecting attributes of natural freshness, transparency, quality, taste and empathy with the consumer. It is worth mentioning that the "Tehuacan" factor was very important to include in the project because the city is the birthplace of the springs, their tradition and the history behind.