Roastbrief Magazine is an editorial project that arises from an initiative born in 2011 as a
digital media: Roastbrief, is a blog specialized in advertising, marketing and design content.
The objective of this project was to bring the full potential of the brand to a printed medium. On the contrary of what everyone else does, so Roastbrief is beginning to move from the digital realm to the printed or more traditional one.
This lead to two important issues:
1. To create a magazine as a means of "tangible" communication to generate business and brand positioning.
2. To rescue the romantic part of design and communication. The fundamental feeling through the senses of printed materials.
We created an area where we delved into the design, conceptual segment and creativity of the brand, giving it an artistic and clever twist, coupled with a very high quality content.