Paola Morales, is a company dedicated to the production and consulting of media events.
Through a detailed process of planning, development and implementation of social, political
and business events, these events are produced. Additionally the right communication tools
for the diffusion of the events were created.
The proposal was a sophisticated, versatile and modern identity, which at first sight with the consumer, it gave a sense of the business category and the offer was perfectly understood. After a thorough analysis it was concluded that a brand was to be created from the name of the company’s founder, thus taking advantage of her business networks and relationships, which she has acquired during years of experience, in order to achieve a strong and focused positioning.