La Bodega del Colchón is a leading chain store specializing in the marketing and distributing
of products related to sleeping, mainly name brand mattresses of excellent quality and overall
the best prices in the market.
This company has always used a concept of "warehouse" or "depot" that helps to convey the idea of local or well stocked, assorted spaces, with a variety and quality of products, within a context of wealth and consumer confidence.
The rethinking of the identity proposed a clear visual differentiation and forced evolution of a well-positioned brand. We went for a modern and highly attractive appearance that helps project a cheerful, popular and spectacular brand. The personality traits and communication language projected a comfortable appearance, while showing professionalism and wealth.