From the Nextlalpa farm in Xicotepec Juarez, Puebla, Café Aroma High Grown has more
than four decades producing coffee of extremely high quality, exclusively from Arabica coffee
trees. Thanks to their essential characteristics and care for more than three generations, this
property is ideal for coffee production.
This project featured a 100% brand identity rethinking. Inside the logo, the icon next to the writing is highlighted, which is the representation of a mountainous landscape, alluding the ecosystem where the product originates from. The lines that define the figure, form the structure of the letter "A", which makes the initial of the word Aroma.
The main idea was to highlight the entire process that leads to the production of this very high quality coffee: from farm to cup, giving rise to a professional, modern and authentic brand.