The Universidad de las Américas Puebla, is one of the most prestigious educational
institutions in Mexico and Latin America. A fundamental part and representative icon of this
university, is its football team: Los Aztecas.
In 2012 we developed a campaign with the aim of placing the team as a unique and true
symbol of the university, additionally, it was important to highlight aspects to form an
affectionate bond with the university’s community.
The foundation of the concept was to communicate the effort that the team made on the field,
during trainings and in the classroom. So we played with a concept that mixed visual aspects
of Aztec culture with concepts related to the team and the sport. An empire in all the sense of
the word.
Our sacrifice is measured in yards.
