Alquimitos School is an educational institution that offers preschool and childcare services for
children from 6 months to 5 years. What distinguishes this school is its methodology that
comprises a number of subjects that help children form solid foundations and self-
development tools that come from games and music. An eclectic methodology that integrates
the best of all educational methods to develop a new one with the best features.
The proposal made, was to develop a creative concept that suggested the brand attributes came down from all the resources that make up the branding of the school, from the slogan, the name and identity to the advertising campaigns.
The former mentioned have worked as a communication tool that differs significantly from the rest of the schools, with a language that conveys life, magic, and learning.